Questions we get before the first call.
Honest answers to the things people want to know before engaging a research firm.
What kinds of questions do you research?
Market sizing, competitive landscape, sector thesis validation, go-to-market entry analysis, diligence on specific companies or technologies, and strategic framing for investment or operating decisions. If the question is worth getting right, it's worth researching properly.
How long does a typical engagement take?
A Project Engagement (single research question) typically runs 2–4 weeks from scope sign-off. Rapid analyses on retainer can be turned around in 3–5 days. We scope timelines upfront and hold to them.
Who actually does the research?
One of the two founders leads every engagement, with support from our analyst bench. We don't outsource the thinking to juniors. The person you speak to on the intake call is the person responsible for the output.
What does a Project Engagement cost?
Project engagements start from ₹2,25,000 for a single, scoped research question. Retainer pricing is on request — it depends on depth, cadence, and the nature of the coverage. We're transparent about pricing from the first call.
Do you sign NDAs?
Yes. We sign NDAs as a matter of course. Client confidentiality is non-negotiable — we don't discuss one client's work with another, and we don't use proprietary information in any other context.
What sectors do you cover?
Our deepest coverage is India's technology services sector, aerospace & defence, and early-stage startup economy. We have strong pattern recognition across manufacturing, capital markets, and B2B SaaS. We'll tell you honestly if a question falls outside our competence.